reverse

678.895.8178

srachmel@gmail.com

yellow

resume

the book

a bedbug story

outrageous cakes

yellow

other

 
outpaper

Outrageous Cakes Identity, Packaging, Uniforms and Interiors A deliciously whimsical cupcake shop based on Betsey Johnson and the Mad Hatter.

outpackage

Outrageous Cakes Identity, Packaging, Uniforms and Interiors Take home your delicious little cakes in these vibrant little hat boxes. Leaning cupcake tower available for purchase to showcase your lovely little creations.

outhats

Outrageous Cakes Identity, Packaging, Uniforms and Interiors No tea party is complete without a party hat!

outmens

Outrageous Cakes Identity, Packaging, Uniforms and Interiors Gentlemen employee’s uniforms. Blazers, shorts, dress loafers and hats. Mix and match patterns, nothing is too outrageous for tea!

outwomens

Outrageous Cakes Identity, Packaging, Uniforms and Interiors Lady employee’s uniforms. Party dresses, flats and hats; with so many patterns available, how will you choose?

bbqcovers

Barbecue Sauce Cookbooks Series Barbecue sauce cookbooks as done by Williams Sonoma. Based on region, barbecue sauce has a base ingredient, either tomatoes, mustard or vinegar. Each book explains the base ingredient, its varieties and how different recipes use them.

palainterior

Barbecue Sauce Cookbooks Series Interior spreads are based on a simple grid with “splotches” of sauce throughout.

dsm

Diagnostic and Statistical Manual of Mental Disorders Book Cover Mental disorders are like shorted out lights; when the connection is not made, the lights are not illuminated and the signal is not sent to the body.

crisis

D&AD 2009: Crisis Direct Mail The purpose of this postcard is to establish a connection between the homeless man and the working man. Both understand the torture of a monotonous routine. The message is simple: Help. You would help yourself. He understands you. Help him.

capgroup

20000 REASONS: The Capital Campaign to Prevent Childhood Malaria Malaria kills 20,000 children annually in Ghana. The 20000 REASONS campaign, an initiative from USAID, seeks to educate children on the importance of using insecticide-treated nets (ITNs) at night through the children's book, A Bedbug Story, written for the campaign.

capbook

20000 REASONS: The Capital Campaign to Prevent Childhood Malaria A Bedbug Story, will be made available to Ghanaian children through donations to the 20000 REASONS campaign. The book comes in a pouch made of Ghanaian fabric, and includes foldout pages with the case statement and ways to get involved.

capgreen

20000 REASONS: The Capital Campaign to Prevent Childhood Malaria Children from around the world can follow the adventures of Yooku and Thema with the interactive story. In addition, an interactive game allows children to choose a character and learn about malaria and how to prevent it.

capblue

20000 REASONS: The Capital Campaign to Prevent Childhood Malaria The research page discusses the history, symptoms and treatment of malaria and includes an interactive map where users can click specific countries for more information. Throughout the site, the donate button is displayed near the navigation to facilitate donation to the campaign.

aarp

Fulfill—AARP Magazine This demographic has means and wisdom from years of work and experience to fulfill their dreams of travel and adventure. New layout is cleaner and more open to facilitate reading. Each issue features a different AARP member pursuing a new endeavor.

tina

Tina Barney at the Fay Gold Gallery VIP Mailer The Fay Gold Gallery is a photgraphy gallery in Atlanta, Georgia that promotes southern artists and artwork. The mailer is a tea box lined in dried flowers, as tea was shipped to the Colonies in boxes with camellia flowers. The “tea” is slides of the artwork of the specific exhibit.

chha

Virginia Highlands Spring Home Show Poster Poster reflects eclectic and earthy nature of the Virginia Highlands, a community in Atlanta, Georgia.

5storefront

5 Thai Bistro Branding Tapas-style dining meets Thai cuisine in 5, a unique dining experience based on flavor, not course. At 5, the menu is categorized by each of the five essential flavors of Thai food, making it easy to satisfy your spicy-sweet craving or the salty-sour-spicy kick you have been on lately.

5pack

5 Thai Bistro Branding To-go boxes, place setting and menus. The menus are a modified color wheel showcasing a full menu on one side and 5 of the chef’s recommended combinations on the reverse.

palagroup

“Signature Series” Palahniuk Book Covers A 3-book set inspired by the minimalist writing of Palahniuk. Minimalist illustrations are cornflower blue, a color present in all the books. The spines of the book line up creating Palahniuk’s signature. The jackets are die-cut to reveal a second, allergorical, story underneath.

palainterior

“Signature Series” Palahniuk Book Covers The inside of the book jackets reveal more of the story and allude to its allergorical nature.

tart

Little Tart Limoncello Enjoy dinner and a show with these exotic limoncellos. In the mood for a can-can? Try Original! Something sultry and sweet? There’s Mango! Or vibrant and show-stopping? Prickly pear is your girl!

tartunpeeled

Little Tart Limoncello Want to shake things up? Unpeel the recipe label for cocktail ideas!

sweetwater

Sweetwater Brewery’s Annual Critter Crawl Poster Series Gus the Drunken Snail is the mascot for this four weekend event hosted annually in Atlanta, Georgia. Proceeds to go Atlanta Animal Welfare.

shhhgroup

Shhh Cosmetic Tool Kit Shhh! VENUS ENVY, DONNA MATRIX and MISS TAKEN have a secret ... Their blushes, shadows and liners are hiding more than a little blemish ... Marketed to novice drag queens, new to make-up and performing, Shhh is glamourous and seductive, with each product named after a different drag queen. The kit includes blush and shadow bruches, a pencil sharpener, lipstick, lip liner, base, blush, powder, eye shadow, eye liner, fake eyelashes and clown white.

shhheyes

Shhh Cosmetic Tool Kit Shhh make-up and cosmetic tools presents MISS TAKEN, everything needed for the eyes.

shhhblush

Shhh Cosmetic Tool Kit Shhh make-up and cosmetic tools presents VENUS ENVY, everything needed for the face.

shhhlips

Shhh Cosmetic Tool Kit Shhh make-up and cosmetic tools presents DONNA MATRIX, everything needed for the lips.

logos-a

Logos (L-R) Whimsical cake shop; Habitat for retired elephants; Hollywood-inspired restaurant

logos-b

Logos (L-R) Vegetarian grill; Body care products for hardcore swimmers; Modern take on the established brand

logos-c

Logos (L-R) Annual summer festival; Rum brand founded by the famous tattoo artist; Modern Thai bistro

logos-d

Logos (L-R) Bird-Friendly coffee self-promotional campaign; Malaria education capital campaign; AARP brand extension-Impulse: Air, Land and Water Vacations for the active retired person